History of Engineering - 1060 Words

Engineering has dated back to a time long ago. The concept of engineering has been present since ancient times. People have been making fundamental inventions The pulley, lever, and and wheel, although simple ideas, have a modern definition of engineering. Engineers in the Ancient Era were mainly used for building and supervising the pyramid constructions. Different civilizations used engineering in different ways. Ancient Greece made machines in both public and military fields. Archimedes was known for the creation of the Antikythera mechanism, which was the first known computer model. Archimedes was a Greek who lived from 287 BC - 212 BC. Archimedes also takes credit for the invention of gears. Chinese and Roman armies made†¦show more content†¦The study of failed products is forensic engineering. It is often used to evaluate disasters. Bridge collapses are examples of forensic engineering. Safety is taken very seriously in engineering. All products have a factor of safety just in case it fails. The problem with safety factors are that they make the products less efficient. Engineers try to make products as efficient as possible. Engineers make specifications based on limits of what is needed and what is available. Engineers have to be able to see restraints on designs. Some of the biggest constraints include: cost, safety, marketability, and productability. Constraints may also include resources, ideas, and technical limitations. Engineers often use scale models. Engineers use prototypes, simulations, nondestructive and destructive tests. Engineers normally predict how well the well the product will perform before a full scale is made. Engineers take the responsibility of a product doing poorly than tested. Often times engineers have to find the best possible solution of many Math models and equations are used to test potential solutions tasks to identify, understand, and interpret designs are used to find a successful result. Math and physics are often used in engineering. Science and engineering both go through observations of materials in the world Both Science and engineering use math to analyze and solve observations Scientists andShow MoreRelatedThe History Of Computer Engineering2185 Words   |  9 Pages The History of Computer Engineering What exactly is computer engineering? Many people may consider computer engineering as the branch of engineering that integrates electronic engineering with computer sciences. Being a computer engineering major, I must be aware of what I am dealing with in that major and how I plan to use what I learned from it in the future. If I was to just pick a major without any prior knowledge to it, then that would be senseless on my behalf. 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The Effect of News Teasers in Processing News on Television Free Essays

Past researches on cognitive effects of news teasers[1] (or news previews) were mainly focused on the viewer attention and memory performance (e. g. Scheuder White, 1989; Cameron, Shleuder, Thorson, 1991; Schleduder, White Camerson, 1993), but little research has been conducted to examine the effects of the by-product of newscasts-news teasers. We will write a custom essay sample on The Effect of News Teasers in Processing News on Television or any similar topic only for you Order Now Chang’s paper aimed at filling the gap between previous researches by exploring the role of news teasers in processing television news and examining the effectiveness of different news teasers in improving information retention and comprehension. Chang found that the presence of a news teaser in the preceding TV program enhanced viewer’s recall and comprehension of the news story teased. Additionally, the presence of a program reference in the news teaser demonstrated a significant impact on viewer’s comprehension of the news whilst presentation format of the news teaser did not have any effect. According to the priming effect and schema theory, priming is a natural process of the spreading activating particular connections in memory (Berkowitz Rogers, 1986) and it is used to explain the effects of news previews on viewer’s attention and memory status (Schleuder, White, Cameron, 1993). In addition, Schemata are mental structures that people use to organize their knowledge, make sense of an event and provide a framework for future understanding. With the use of a program reference in a news teaser will not only enhance spreading activation process, but serve a cue emphasizing the connection between program and upcoming news story. Therefore, Chang’s study contended and showed that program-referred teasers have stronger priming effects on viewer’s recall and comprehension. Chang’s findings are particular useful in amplifying the agenda setting effect by leveraging on the relationship between preceding program, news teasers and the following news feature. Common examples of such application include but not limited to socio-educational messages such as safe sex, safe driving, and campaigns against drugs, smoking and driving after alcohol consumption. A situational drama can first mention how drug taking ruined the life of a fictional character, following by a news teaser in the commercial break extracting remarkable scenes from the upcoming news program, then the news feature itself. The interaction between the three elements within such a short period of time not only could reinforce the message to be conveyed, but also deepened viewer’s impression on the issue. The most severe weakness of Chang’s study is that it employed a simulated newscast and news teasers instead of naturally occurring ones. Besides, the external validity of Chang’s research is weak given the TV viewing session was conducted in a laboratory setting with all participants being students. Despite the above limitations, Chang’s study does provide new insights for practitioners to adopt in improving audience flow in broadcasting. How to cite The Effect of News Teasers in Processing News on Television, Essay examples

SG Cowen new recruits case study and solution

Question: Discuss about the case study of SG Cowen New Recruits Company. Answer: Intoduction: Key decision points used by SG Cowen in making hiring decisions are: Informational interviews On-campus round Super Saturday Informational interviews-SG Cowen Company used this kind of decision to evaluate the candidates and look at their enthusiasm and seriousness. However, this decision was only used in order for them to get a rough perception about the candidate and not as one of the main final assessment criteria. This decision is neither very effective and nor fair because it is meant to favor the company only by offering them information about the candidate and no information about the company to the candidate. This argument is supported by the study made by Kramarin the year 2003 which also states that there should be open information sharing between an employer and the potential employee before they get involved in business. On the contrary, SG Cowen Company ensured that its candidates have a chance to learn more about the firm and also the recruitment industry of interest before they were interviewed. This therefore puts SG Cowen firm in a better position because it is able to share its informatio n with the candidates, especially the information relating to its objectives and goals and that of the area to be interviewed on. In addition to that, Rae the Human Resource Director of the company decided to assign a team of captains to schools where SG Cowen was involved with recruitment. This was done to ensure that all the interested candidates are in contact with the firm and to make sure that they were ready when need be. Rae also tried his level best to match each captain with his/her former school aiming for them to be alumni. By doing this, the potential SG Cowens candidates were able to have somebody who would guide them and be a role model or even a mentor for them. Therefore, this method of hiring decision is good and effective for SG Cowen Company because of their continued efforts to ensure that they have the right kind of candidates for their recruitment just as Minten, 2010 stated in his research. On-campus round-This decision is meant only for the candidates who came from the campuses where SG Cowen had Core interviewing businesses with. There were three interviews conducted whereby the successful candidates from the first interview would proceed to the Super Saturday final hiring meeting. In these interviews, the interviewers were encouraged to make short notes or comment about the comments and the evaluation sheets that are provided to the candidates. SG Cowen uses this information in choosing the best candidates who will be proceeding to Super Saturday hiring meeting. This also the stage where the Rae, the Human Resource Manager encourages his fellow interviewers to ask and analyze the candidates probability of changing his or her culture. They do this by asking the candidates whether they are ready to change their current home location and work somewhere else or change their lifestyle all together. Generally, this hiring decision is good for recruitment because it not only allows SG Cowen Company to evaluate the qualifications, interpersonal skills and communication skills of the candidates but also gives them a chance to meet the candidates face to face, evaluate their fitness and evaluate their ability to change culture. Super Saturday-According to the company, this is usually the last step in the recruitment process. It is attended by the candidates who have passed the on-campus step successfully. This stage starts with a Friday evening dinner followed by six half-hour interviews and finally a lunch meeting where final hiring is done. This is the stage where the last decision on who is the best, worthy and qualified candidate for the job. This kind of hiring decision is very effective because of the interviews which are involving and thorough (Murray, 2005). In conclusion, the companys hiring decisions points and hiring process are good and effective for their work because they seem to be detailed and focusing on the companys objectives (Bach and Edwards, 2013). The hiring process may be long and tiresome but it is worth all the effort because at the end of it all, they seem to get the perfect candidate for the hiring (Badawy, 2008). Evaluation of Some Criteria Used By Firms When Making Hiring Decisions. Different firms use different methods when hiring employees. Some of these methods are: conducting interviews- Some firms interview their candidates with an aim of getting first-hand information directly from them (Guest, 1997). Most of the times, they are able to get the exact character and general view of the employee in terms of their communication ways. Asking for referees- Employee references-Generally, for every employer to make the right decisions on hiring a candidate, they have to counter check a potential employees past or previous work information (Naidu and Chand, 2014). However, this information is not reliable because it may be false or incorrect. Also the employer has to make contact with the stated referees to ensure that the information is correct. This process of contacting needs a lot of patience and time in order for one to get any feedback which may not even be give or even when give it may be discouraging (Call for papers: Managing Human Resources in the Leisure Industry, 2009). Doing what the candidates do-If employers want to get in touch with the candidates they desire, they not only have to do what they do but also go where they always go. This will enable one be able to socialize with them, know them in details and even know about their hidden talents, skills and knowledge. Use of database information-This includes especially past online information that the candidate may have posted but did not have a chance to secure the desired job at that time. Therefore the current employers hope to find that information still useful to them so some firms look it up to see if the candidates qualify for their jobs. E.g. linked in website where candidates post their CVs and other information in hope of getting an employer. Training of the candidates-Some firms chose to train a large number of candidates and at the end of the training examine them and choose the successful candidates. This means that they will be qualified in that field even though they will not be hired by the trainers. SG Cowen firm uses two criteria when making hiring decisions which are: Use of interviews- The firms hiring decisions involve so many interviews which range from, informational interviews to on-campus interviews where two other sub interviews are conducted and lastly it is the super Saturday interview. In addition to that, there are short notes made during the interviews for reference as well as evaluation sheets which are meant for interviewers to make their comments about the candidate. However these written notes may not be solely or fully considered in the hiring process or as an evidence during the discussions because it may be biased and therefore may lead to unfairness in the candidate choosing (Bonias, 2009). According to the case study, conducting interviews is the main method used by SG Cowen to hire its candidates. This kind of method is useful because it helps the interviewer get a direct reply on certain questions e.g. whether a candidate is ready to change their culture or location to work somewhere else. Disadvantages of interviews It relies mainly on the personal assessment of the interviewer and the kind of the notes and comments that they make. This therefore makes them less useful and unimportant to the practical activity of interviewing. An interviewers perception of a candidate affect the usefulness of the interview and therefore not making it a reliable method for hiring. It is a costly method of recruiting because it requires enough interviewers which means that the organization will incur personnel costs. It limits the number of candidates to that of the interviewers. This does not seem fair because at most times, the candidates are more than the interviewers by far. Advantages of Interviews There is more in-depth collection of data and analysis The candidate is able to give more explanations to their responses Interviews are less costly It is able to capture the verbal and non-verbal ques from the candidate Offers the interviewer control of the candidate in order for them to be focused. Body language, emotions and facial expression can be captured easily. Employee references-From the case study, SG Cowen uses this criteria to hire its candidates in the last hiring meeting during Super Saturday event. Nevertheless, this criteria is cheap because the employer just incurs the cost of calling only or sending an email. In addition to that they require very little commitment from the employer therefore they save time. Two Candidates That I Would Choose Natalya Godlewska From the given information, Natalya has an average GPA grade but when compared to others, it is the best. She also has a degree in finance from an Eastern European university and has some experience in teaching finance because she did some finance teaching program at Cornell Business School. Natalya attended her informational interview and emerged one of the top candidates from Cornell to proceed for Super Saturday interviews. Natalya is knowledgeable in analytical skills, has high understanding of financial markets, determined, ambitious and hardworking and also received a lot of positive comments from referees. This made her Super Saturday interviews to go very well and positively. Despite having all these good qualities, Natalya had some weaknesses. E.g. her English was not perfect and this would one time or the other put away employers or even cause difficulties when working with other employees. On the contrary, an interviewer brought up the idea that Natalyas imperfect English may be an issues when working or conversing with her colleagues but definitely not with the customers because most of them claim that SG Cowens employees were fast speakers. Nevertheless, she was one of the best candidates to choose from among the other three. Andy Sanchez From the case study, Andy had already obtained a degree in Economics from the University of California and was studying MBA at the University of Southern California. In addition to that, he was a successful entrepreneur who dealt with students and teaching therefore had some experience in teaching. Andy was said to be very enthusiastic and personable which are very great characters. Furthermore, Andy seemed to be very committed to SG Cowen and really wanted to be associated with it. This was evidenced by the fact that he made a lot of effort for him to do his informational interview and sacrificed so much even to have talks with other associates. He made frequent follow ups on his interviews by sending emails to SG Cowen and talking to any other person who was involved with the recruitment. Andy had the highest and very competitive GMAT and SAT scores accompanied also by great entrepreneurial capabilities which he certainly acquired from his business. To add to that, Andy seemed very mature, focused, enthusiastic, updated and future oriented. However, Andys GPA score was the lowest reading 2.8. The results showed that Andy had scored so many C grade in many other different subjects and this raised some concerns from the interviewers. Nevertheless, some of the interviewers argued that the low grades did not matter very much and so they would consider Andy. This was because as stated by Rae, commitment was the main character that SG Cowen should consider and this is what was going to save Andy from elimination. Negative Hiring Experience in an Organization. A candidate lacks some information-This is according to Rothwell and Kazanas, 2003 studies and research. E.g. the case of Martin Street where he did not have any grade results mentioned and so there was no way for SG Cowen to evaluate his technical skills and capabilities. According to the information given about other candidates, it was a requirement for a candidate to mention his or her educational grades and scores. Therefore, even with the fact that Martin had all other requirements and skills and had qualified in all other grounds, it would be hard for SG Cowen to come up with a fair way of evaluating and interviewing him. Organization not treating all candidates equally (Danley et al, 1996)-SG Cowen went to Wharton towards the end of the interview period which meant that they had to interview Martin being the last Candidate. In addition to that, one of the interviewers said that people either want to work for SG Cowen or they work for other firms. This statement sounded like a threat not only to those who wanted SG Cowen but also those who wanted to work for other different firms. The statement also sounded rude and careless considering the fact that it was made by a banker o interviewer from the same firm that was going to conduct interviews in the school, SG Cowen. No freedom over details on the candidates information-Martin had informed SG Cowen earlier that he was undertaking many different finance courses but when they came for the recruitment he warned them not to ask him about his finance grades because it was not allowed by the recruiting rules of Wharton. The school rules acted as a limitation for Martin and therefore it must have been difficult for SG Cowen to find other methods to consider in interviewing Martin and find out whether he was qualifying for their recruitment. Difficulties in interview scheduling-Martin had difficulties when it came to scheduling a Super Saturday interview even after passing those other interviews that were required for a candidate to proceed to Super Saturday interview. This was because he made himself busy with recruitment in other firms and had no enough time to be committed to SG Cowen. Even though Martin had mentioned that he liked smaller firm and specifically liked SG Cowens line of specialization, SG Cowen focused their attention on candidates who were ready to be committed to it fully with no divided attention and only them. An organizations fear of hiring the candidate (Gatta et al, 2005)-SG Cowen feared that Martin would play them with other firms that he was currently working for incase they hired him. This was because of the fact that he seems to like small firms and enjoys working with them all. Furthermore, this fact brings out some concern to SG Cowen interviewers of getting betrayed by him and the probability of Martin being disloyal to the firm. This was therefore a clear indication to SG Cowen firm that he was not really ready to work with them and to be fully committed to them and therefore the probability of them hiring Martin became very low or none at all. References Bach, S. and Edwards, M. (2013).Managing human resources. Chichester, West Sussex: Wiley. Badawy, M. (2008). Managing Human Resources.IEEE Engineering Management Review, 36(1), pp.117-117. Bonias, D. (2009). Managing Human Resources 10e20091Susan E. Jackson, Randall S. Schuler and Steve Werner. Managing Human Resources 10e. Mason, OH: South Western Cengage Learning 2006.Management Research News, 32(7), pp.701-703. Call for papers: Managing Human Resources in the Leisure Industry. (2009).Managing Leisure, 14(1), pp.85-85. Kramar, R. (2003). Managing Human Diversity.Asia Pacific Journal of Human Resources, 41(1), pp.4-5. Minten, S. (2010). Managing human resources in the leisure industry.Managing Leisure, 15(1-2), pp.1-3. Murray, P. (2005). Critical issues in managing age diversity in Australia.Asia Pacific Journal of Human Resources, 43(2), pp.210-224. Naidu, S. and Chand, A. (2014). Cultural ideologies of managing human resources versus western ideologies of managing human resources in Samoa.IJBG, 13(1), p.58. Rothwell, W. and Kazanas, H. (2003).Planning and managing human resources. Amherst, Mass.: HRD Press. Delaney, J. T., Huselid, M. A. (1996). The impact of human resource management practices on perceptions of organizational performance.Academy of Management journal,39(4), 949-969. Guest, D. E. (1997). Human resource management and performance: a review and research agenda.International journal of human resource management,8(3), 263-276. Datta, D. K., Guthrie, J. P., Wright, P. M. (2005). Human resource management and labor productivity: does industry matter?.Academy of management Journal,48(1), 135-145.

Mark Twain Writings Essays - Lecturers, Mark Twain,

Mark Twain Writings Mark Twain is regarded as one of the most prominent American authors. Twain was born Samuel L. Clemons several years prior to the Civil War in a small town of Hannibal, Missouri. Much of his boyhood was spent frolicking in the muddy brown waters of the Mississippi. After his fathers death early in his life, Twain was hired for his dream job as a Steamboat Captain on the Mississippi River. This chance was cut short by the start of the Civil War. Twain spent several years as a confederate volunteer, but this did not last either. Twain struck out for the west hoping to make a fortune as a silver prospector. The only richness Twain achieved searching for silver was plenty of experiences on which he could write. His first successful publication "Jim Smiley and His Jumping Frog" is a collection of stories Twain heard while living in the mining camp in Nevada. After his failed attempt at a quick fortune, Twain returned to the east. This is where he published his most famous works which included Tom Sawyer and it's sequel Huckleberry Finn. Twain was regarded as a humorist because of his lively imagination that sent his stories into the realm of outlandish. His most highly acclaimed novel Huckleberry Finn appears to be nothing more than a boys tale at first glance, but in actuality it is taught in college literature classes because of it's underlining satires and themes. It was even considered to be subversive at the time when it was written because of it's anti-government ideas. This story as it appears tells of a young boy, Huckleberry Finn, and his adventures as he travels down the Mississippi. Along the way he picks up a few passengers. The first of these is Jim, a runaway slave. Huck, as he is called for short, decides instead of turning Jim into the authorities, that he will help him get to the free state. Before long Huck and Jim are accompanied by to scam artists, the King and the Duke. The novel elaborates on the tales of these four completely different individuals as the float lazily down the Mississippi. Huck journey down the rivers is not only an adventure, but it is also a conversion from boyhood into an adult. Twain uses the cover of an adventurous boys tale to satirize many of the things that he found to be wrong with society. Although the book was published more than a decade ago, many of the problems that occurred in Twain's society are still prevalent today. One such topic that Twain satirizes heavily in the book is the institution of religion. This criticism of religion can be seen from the start of the book all the way through to the very end. A problem that Twain finds very disgusting about the institution of religion is the hypocrisy. An example of this is the Widow Douglas. The Widow Douglas is more concerned with the behavior of other people than she is of herself. In one case she tells Huck that he cannot smoke because it is dirty; God would not approve, but she herself dips snuff. Another thing that Mark Twain finds ridiculous about religion is the pure stupidity of it all. As in his short story "Letters From Earth" where Twain criticizes humans belief of heaven, Twain does so in a more light hearted manner in Huckleberry Finn: "she went on and told me all about the good place. She said all a body would have to do there was to go around all day long with a harp and sing , forever and ever. So I didn't think much of it. But I never said so." Although it doesn't seem like much of an attack on religion, Twain so cleverly does this many times throughout the story to make a vivid point. If Mark Twain were to write Huckleberry Finn today, there is no doubt that he would be quick to make these criticisms about religion again. Everyday people have to open there newspapers and turn on their televisions to news of Priests and ministers molesting young boys and stealing others money. If anything it has become worse of a problem than before. There are men that stand out on college campuses and on busy street corners yelling and screaming about the downfall of the sinner society of which many are a part of. The Brownsville Revival in Pensacola would no doubt be a critical point for Mark Twain if he were

SAT Score Comparison for SUNY Campuses

SAT Score Comparison for SUNY Campuses When applying to colleges within the State Universities of New York (SUNY) system, good SAT or ACT scores  are crucial. However, it may not be clear what scores count as good, especially when it comes to applying to state schools like those in the SUNY system as opposed to colleges in  the Ivy League  or  top liberal arts colleges. Fast Facts: SUNY SAT Scores Binghamton University has the highest average SAT scores in the SUNY system; Buffalo State University has the lowest.Fashion Institute of Technology, Purchase College, and SUNY Potsdam have test-optional admissions.The majority of SUNY students earned SAT scores that are above the national average. Comparison of SAT Scores for SUNY Students If youre wondering if you have the SAT scores youll need to get into one of the four-year SUNY colleges and universities, heres a side-by-side comparison of scores for the middle 50% of enrolled students. If your scores fall within or above these ranges, youre on target for admission to one of these public universities in New York State. SUNY SAT Score Comparison (mid 50%) School ERW 25% ERW 75% Math 25% Math 75% Albany 550 630 550 630 Alfred State 470 580 480 590 Binghamton 650 710 660 730 Brockport 510 590 510 590 Buffalo 570 650 590 680 Buffalo State 400 510 460 530 Cobleskill 430 550 430 540 Cortland 530 600 530 600 Env. Science/Forestry 560 660 560 650 Farmingdale 500 580 510 580 Fashion Institute - - - - Fredonia 490 590 480 580 Geneseo 560 650 560 650 Maritime College 535 620 540 640 Morrisville 430 520 420 520 New Paltz 550 640 540 630 Old Westbury 480 553 470 500 Oneonta 460 590 450 590 Oswego 540 620 530 620 Plattsburgh 540 620 510 610 Polytechnic 490 660 510 690 Potsdam - - - - Purchase 550 650 510 620 Stony Brook 600 680 630 740 ERW=Evidence-Based Reading and Writing As an example of what these numbers mean, the middle 50% of students who entered SUNY Albany had an SAT evidence-based reading score between 550 and 630. This tells us that 25% scored a 550 or lower, and the top 25% scored a 630 or higher. Similarly, the middle 50% of students scored between a 550 and 630 on the math section. This means that 25% scored a 550 or lower, and at the upper end, 25% scored a 630 or higher. SUNY and Holistic Admissions Although SAT and ACT are important, they are not the only factors the admissions folks will use when determining whether or not a student will be accepted to a SUNY campus. In fact, some of the SUNY schools like Potsdam do not even require applicants to submit their scores at all. These test-optional universities recognize the limits and biases linked to standardized tests, and they instead evaluate students based their academic records and holistic measures. For nearly all SUNY programs, a strong academic record will be the most important part of your application. The admissions folks will want to see that you have earned high grades in challenging college preparatory classes. IB, Advanced Placement, and dual enrollment classes can all play an important role on this front, for success in challenging courses is the best predictor of an applicants potential for college success. Numerical data, however, is just one part of the SUNY application. The admissions officers will also want to see a winning essay, meaningful extracurricular activities and good letters of recommendation. Fine art and performing art applicants are likely going to need to submit a portfolio or audition, and other specialized programs may have additional application requirements. In general the SUNY schools do not require SAT Subject Tests or the optional writing sections of the SAT or ACT, but be sure to check the specific requirements for the school and program to which you are applying. Also, requirements can be different for international and home-schooled students. Data Source: National Center for Education Statistics

Criminal Justice Today Essay Example | Topics and Well Written Essays - 1000 words

Criminal Justice Today - Essay Example Two most common models of how society determines which acts are criminal The two most common models used by the society in determining which acts are criminal are the consensus model and the conflict model. The consensus model holds that each of the component parts of the criminal justice system works towards a common goal and that the movement of people and cases through the system is good due to corporation between different components of the system. From these, the society is able to establish what actions are criminal in nature. The conflict model on the other hand, holds that the interest of the criminal justice agencies strives towards making actors within the system serving them. This is a good model used by the society for determining which acts constitute a crime (Schmalleger, 2011). The government structure as it applies to the criminal justice system. The government structure consists of the legislative, executive and judicial system. The legislative arm makes the laws whi ch are applied by the judiciary in administering the criminal justice to the people. ... Sociological theory holds that the society is the one to blame for criminal acts witnessed in the world today. Physiological theory, on the other hand, holds that the personality of an individual is what leads him or her to commit a crime. Psychobiological holds that crime is a result of an individual’s DNA and trauma to the brain. Social-psychological, on the other hand, believes that a person’s way of life and lack of direction are what lead them to criminal like activities, while biological theory holds that an individual commits crime due the evolutionary stages that he or she passes through (Schmalleger, 2011). The components of the criminal justice system and the criminal justice process The criminal justice system consists of three main components: the police, criminal courts and the correction agencies. These criminal justice systems are established mainly because crimes have no boundary. As such, the government makes laws and the police are meant to enforce the se laws, apprehend offenders and investigate crimes. Criminal courts, on the other hand, conduct trials, ensuring due process in the administration of justice by determining the innocence or guilt of the accused person. The main reason why criminal courts trials were designed was to aid in reviewing of all evidence before the accused person can be declared guilty or innocent. The work of the correctional agencies is to carry out the rulings given by the courts, reforms, rehabilitate and reintegrate the convicted criminals back into the society (Schmalleger, 2011). The three components are supposed to work in unison as they abate criminal activities and maintain normality in the society and the world at large. It is noted that each of

Business Plan based on a case study of a leisure centre Essay

Business Plan based on a case study of a leisure centre - Essay Example In order sort out issues better, one of the major problems would be identified for every segment, the aspects that need to be addressed in such problem would be discussed, then the process of implementing the action plan would be stated and the way it would assist the leisure club would also be clarified. Sales, Marketing and Customer Service In this segment focus would be on the marketing, sales and customer service segment of the fitness and leisure club. As the customer survey report indicate, the customers seem to be quite satisfied with the services being offered in the club, but the yearly statistics for marketing or customer service reveal a different picture, and sales is totally depended on these two aspect. The sports hall is closed for two month as the roof is leaky, poor food safety standards, etc. These are maintenance drawbacks, which reveal that the council and employees of the centre are not marketing their services well to the customers. In such case immediate refurb ishment of the centres are required. If the quality of facilities and amenities offered to the customers are improved and provided in a systematic manner, through right planning and restoration, then this condition will improve. Sales will automatically increase when the centres are renovated and re-launched along with all the facilities that would also include a technology based framework for performance, and sales assessment and monitoring (Lewis, 2007). As far as the record of customer service goes for these centres, it is even poor because the female members are not safe; there are no female lifeguards, and many more. The assistant manager is being accused of sexually harassing the female staff, which reveals that when the environment of the organisation and the standard of customer service can be expected from the incidents mentioned. The quality of customer service and safety of members especially female and children is necessary (Jeffs, 2008). The action plan for marketing an d customer service would be discussed in steps to provide a clear view of what needs to be done: The first step would be to list all the refurbishment work that needs to be done for the centres. The second step should be to estimate the refurbishment cost, and assess the sources through which funds would be derived for refurbishment. The third step should be to develop strategies to offer all those facilities appropriately to the customers, for which Fridley Leisure Centre is known for. The fourth step to arrange for financial assistance from the assumed sources. The fifth step would be to re-launch the centres, invite members, and ensure them of good environment, facilities, and safety (Griffin, 2012). The final step would be to stay focused towards the safety and specific requirement of female members and children. This is a way of extensive marketing through which revenue will increase aggressively. The club membership once became stagnant, will start increasing again. Goodwill w ill increase for improved customer service, and increasing level of safety. It will also assist in receiving grants from government for further financial assistance and improvements (Brassington, and Pettitt, 2007). Human Resources or Staff Management This discussion would be based on another most significant area of the organisati