Cross Culture

Vitro is a Mexican glass manufacturer located in Monterre Mexico. Vitros product line concentrates on drinkwincludes dozens of products, from railroad car windshields to washing machines. Vitro has a long accounting of successful win meditations and is globally oriented. Corning Inc. is most famous for its oven-ready glass- environmental products, and light lab services. LikVitro, Corning has a long explanation of successful sum ventures and globalization. Vitro and Corning office similar corporate cultures and customer-oriented philosophies. After realizing such similarities and nail wording to benefit on NAFTA by accessing the Mexican market, Corning Inc. entered into a joint venture with Vitro in the fall of 1992. The similarities in history philosophy, culture, goals, and objectives of both companies would wind instrument to the logical conclusion that this compact should be an instant success. However, as Francisco Chevez, an analyst with Smith Barney Shearson in New York, said, The cultures did not match... it was a marriage made in hell. As history reveals, Corning and Vitro turn the joint venture 25 months after the agreement. Both companies liquid sire an interest in maintaining the relationship and continue to progress each others products. A further look at the strategic history of Corning and the joint venture amongst Corning and Vitro will lead to a fracture understanding of the difficulties that argon involved in creating and maintaining foreign alliances. A more in-depth investigation also will reveal the allude of culture on business transactions. The Strategic History of Corning Corning Inc. has been an forward-looking leader in foreign alliances for oer 73 years. hotshot of the companys first successes was an alliance with St.Gobain, a French glassmaker, to produce Pyrex cooking utensil in Europe during the 1920s. Corning has form approximately 50 ventures over the years. Only 9 have failed, which a phenomena l fall considering one recent contain is f! ound that over...If you want to get a full essay, frame it on our website: BestEssayCheap.com

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