McDonald’s: Customer Driven Essay

What does it mean to be guest chock upn? nonp beil Fortune calciferol Company that lives to please and satisfy their nodes is, McDonalds. fit in to the bind The calamus Kroc stage (2012), McDonalds passion for quality and customer consort all began with a man named Ray Kroc (p.1). In 1954, Ray came across a fertiliseing house in San Bernardino, California feed by brothers Dick and Mac McDonald. He was immediately captivated by how stiff their small operation was. Ray raise that the restaurant only offered a break openicular menu, which consisted of burgers, fries, and drunkennesss. Due to the limited variety, the brothers were able to direction on what was really important, which was quality customer service.Ray Kroc had formed a sight. The article The Ray Kroc Story (2012), he toss his vision of McDonalds restaurants all oer the United States to the brothers (p. 2). In 1955, one course of instruction after discovering the small restaurant in California, Ray Kr oc founded the McDonalds Corporation. Five eld later, Ray bought the exclusive properlys to the McDonalds name, and by 1958 McDonalds has sold its 100 ordinal burger. match to the article The Ray Kroc Story (2012), Krocs unique philosophy was that he wanted to work up a restaurant remains that would be famous for its f ar consistency, its uniform methods of preparation, and that was customer control (p. 3). He wanted to be able to serving burgers in Alaska that would taste the same in Alabama. To make this a reality he persuaded franchisees and suppliers to buy into his vision. This was that they were non working for McDonalds, distillery rather for themselves, for McDonalds.Ray Kroc never stop working for McDonalds. He worked in that respect right up untilhe passed a substance on January 24, 1984 (p. 4). He worked out of his wheelchair in his office, approximately for each one day, in San Diego, California. Ray Krocs stagecoachacy and passion for quality, service, a nd efficiency protracts to still be an integral part of McDonalds today.McDonalds has more than than 33, five hundred restaurants ecumenic. It also has 1.7 trillion employees, without 119 countries. McDonalds committee bidding and list of nurtures truly shows how they ar customer driven and what they decoct on, to continue organism conquestful. The article McDonalds complaint and Vision (2010-2012), their brand mission is to be their customers favorite place and port to eat (p. 1). They operate around seven midpoint cheers every day. The first comfort is that they place the customer experience at the core of what they do. They say that their customers argon the flat coat for their existence. They show their appreciation by providing every person that walks through their door, and drives through their drive thru with risque quality food. Their goal is quality, service, cleanliness, and survey for each and every customer.Second, they are committed to their custome rs. McDonalds provides ample chance, they nurture talent, and they produce leaders. This fellowship believes that a team of well-trained individuals, advance from diverse gritgrounds, working together fosters respect, and is break in their continued success.The third value according to the article McDonalds delegating and Vision (2010-2012) is that they believe in their system (p. 1). McDonalds has a business nonplus that Ray Kroc compared to a terzetto leglike ass. His philosophy was establish on the easy principle of the three legged stool one leg was McDonalds, the second leg was the franchisees, and the third leg was McDonalds suppliers.Fourth, they operate their business ethically. This fellowship believes that sound ethics is good business. They strive to hold themselves and to brook their business to a extravagantly sample of fairness, honesty, and also integrity. McDonalds believes that they are on an individual basis accountable and collectivelyresponsible .Fifth, they give grit to their communities. McDonalds is serious about the responsibilities that travel along along with being a leader. They attack to make the world a wear place by helping their customers build better communities, supporting the Ronald McDonald House Charities, and by leveraging their size, scope, and resources.Sixth, they grow their business profitably. This family is a publicly traded company. Being that they are publicly traded, they work to provides sustained productive growth for their shareholders. In order to do this they ware to focus continually on their customers and the health of their system.The last and final value that McDonalds lives by is that want to perpetually improve. They consider themselves a learning organization. One of the goals under this value is to anticipate and do to changing customers, employees, and system needs through constant innovation and evolution.Ray Kroc (2010-2012) formerly said, McDonalds is a tidy sums busines s (p. 1). One major way this company shows that it cares about its customers, can be seen through the companys familiarity in their customers communities. McDonalds is a part of a global network of topical anaesthetic family restaurants, and they are proud to give back to the communities they serve. They demonstrate this by supporting local sports teams, helping talented young athletes, and pickings steps to improve neighborhoods.Two standard of this can be seen through McDonalds involvement in the McDonalds entirely American High School hoops Games, and Camp Mickey Ds. all year the company brings the top high inform basketball talent in the nation together to raise property for the Ronald McDonald House Charities. Camp Mickey Ds was created by Sybel Pici, owner of three McDonalds franchise in Texas. This political program helps students come to terms and grips with the challenges of the workplace, while making a connection between school and work.One of the most widely ac knowledge ways that McDonalds shows it is customerdriven is through its support of the Ronald McDonald House Charities. According to the article The Ronald McDonald House Charities (2010-2012), the Ronald McDonald House Charities was founded on the idea of strength through poetry (p. 1). Through this customers and families find strength from staff, donors, and each other. The Ronald McDonald House provides a home away from home for families whose children are in hospitals or need medical treatment. Since 2002, McDonalds has brought together its franchisees, suppliers, employees, and customers to go through part in a worldwide annual fundraiser. This fundraiser has brought in nearly $one hundred seventy million for the Ronald McDonald House Charities and other variant charities.McDonalds has many strong suits. First, they pasture high on the Fortune snips food service companies that are most admired. They sport global operations all over the world. McDonalds has heathenish di versity in the foods that are provided based on the location. This company has great locations in theme parks, airports, Walmart stores, and along well traveled roads. They have efficient operating(a) guidelines in the assembly line fashion.One helplessness is that they are failing the pizza pie rise market therefore limiting the magnate to compete with fast food pizza providers. Their training costs are high due to high turnover. They have minimal concentration on providing organic foods. McDonalds has large fluctuations in the net and operating profits making impacts on investors. at that place are quality concerns due to franchised operations. stretch forth, they focus on burgers and grease fried foods and not on healthier options for their customers.One opportunity that McDonalds has is they are opening more joint ventures with several different retailers. They have become more responsive to the kindly changes and healthier options. They are advertising the capabilities of WIFI. The company has been expanding on the advertising in regards to being more socially responsible in the environment. They have expanded in to freshly developed parts of the world. They have receptive products up to allergen free options such as peanut free and gluten free foods. Last they have ventured into more enticing beverage choices.One threat is that their marketing strategies are enticing people all the way from small children to adults and they take criticism because of it. McDonalds has lawsuits for offering unhealthy foods with addictive additives. They have contamination risks. One threat is that there are a large make sense of other fast food places that are open and serve as rivalry. The competition is focusing on healthier dieting by consumers. Last there is a downturn in economy which limits people to going out to eat.Through the vision of Ray Kroc, a Fortune 500 company was formed. Through McDonalds mission statement and seven core values, this company h as had continued success over the years. The success of this company is a direct reply of being a truly customer driven company.ReferencesMcDonald Mission and Corporate value AboutMcDonalds.com. (n.d.)._ Official Global Corporate Website AboutMcDonalds.com_. Retrieved evidence 24, 2012, from http//www.aboutmcdonalds.com/mcd/our_company/mission_and_values.htmlRonald McDonald House Charities McDonalds.com. (n.d.). _Home McDonalds.com_. Retrieved March 23, 2012, from http//www.mcdonalds.com/us/en/our_story/our_communities/rmhc.htmlThe Ray Kroc Story McDonalds.com. (n.d.). _Home McDonalds.com_. Retrieved March 22, 2012, from http//www.mcdonalds.com/us/en/our_story/our_history/the_ray_kroc_story.html