Social Media Optimization: A guy at radix in his underwear Client: Stan?elds, annual tax of 16,094,620 $* ware: Mens underwear for 150 years doing Company: Secret Location, Hard Citizen Advertising agency: foundation St. Launch: 6th October 2010 Period: 25 days feeling: We support Men What: Raising Money for the testicular scream louse Awareness for The Canadian Cancer Society trading floor: Testicular Cancer Survivor Mark, is ?lmed 25 days in his flatcar just wearing underwear. You can watch him 24/7 on the website www.guyathome.com, receiving visits from friends and playing pantomime and even getting a tattoo. Aim: The cypher is to reconstruct the pit towards a jr. target within the canadian and us market. Per Facebook standardised live?elds will donate 1$ to The Canadian Cancer Society *Source: www.manta.com The Tools Live chew out Sharing day-to-day Poll/Voting Contest The victor Is meassuered per LIKEs on Facebook. The much people inte ract, the much is donated. The more donated, the more people gain the website and possibly bargain for their product. Creating a huge viral trade effect 2 weeks prior to the start of the campaign, by oscilloscope up the Facebook lover page. The ROI slightly 52,000 people are regard with Stan?elds directly. 52,000 names of potential targets.

Clippings from major unusedspapers online with 122,900 to 2,359,400 views per months Around 5 ludicrous visitors per day/website, with an average of 2 minutes per viewer. (Alexa) Traf?c: 52.000 queer views Branding: interaction and conversations about the brand including lot of sport comments Customer sa! tisfaction: 41.4 Points out of century from www.woorank.com Aim: ? attach traf?c to the website ?Improve brand locating ?Reach for a new guest target ? machinate a new marketing message ?Set a communication media with the customer The Impact The initial aim was to reach 1000 Likes/$ per day, so in total 25,000$ being donated. However they extended their aim to 50,000 Likes & $, which...If you desire to get a full essay, order it on our website:
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