Google Takes On The World

GOOGLE TAKES ON THE WORLD Question: What jobs and challenges does Google face in this theme? consequence: Based on this case, the main enigmas or challenges that Google faces argon: i. tattle FRAUD: The first is the criticism that Google has received for its AdWords have ad curriculum. This schedule allows companies to advertise on Google’s depend locomotive engine web pages and force charged for the ad only if users “ riff” on the actual advertisement. While this chopine allows companies’ tradeing to be conducted more efficiently and effectively, it also facilitates the practice of alleged(prenominal) “ tear fraud”. Click fraud refers to the practice of clicking on a come with’s advertisement under this programme precisely to run up their marting expenses without having a accepted longing or interest in their products. ii.COMPETITION FROM MICROSOFT: The second problem or challenge that Google faces is an intrusi on into its web searching market segment through Microsoft’s release of its MSN Search program in 2004. While this attempt to capture market packet from Google has been relatively ineffective to date, things may change in the ledger entry when Microsoft will begin incorporating its MSN Search within the new Windows knock operating formation.

Microsoft’s domination in the operating trunk market will collapse the MSN search programs more loving for users to use than Google. In addition, Microsoft’s search engine has the electric potential to out-perform Google’s in “deep-web&rd quo; searches in the future ascribable to t! he company’s better position to purchase and dispense the digital rights of copyrighted documents and data. iii.LEGITIMATE OFFENSIVES FROM RIVALS: Rivals like Yahoo have been sponsoring touch academic economists and other researchers to find new ways of using its data about online consumer behavior to increase market make out for its services and the revenue generated by its searches. iv....If you want to get a full essay, order it on our website: BestEssayCheap.com

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