Project

Gillette affluence Company Report Brad McCoy 12/13/10 [pic] Brad McCoy Gillette ProFusion Razors Company Report psychiatric hospital The process of globalization has determined a serial topic of changes in the business environment that companies place. The competition increases, determining companies to side up innovative ways in which they can assoil rivalrous advantage. At the same time, customers needs argon changing much rapidly, forcing companies to invest in their research and flummoxment activity in order to organise products and services that are able to cut across these needs. In such an environment, it is necessary for companies to develop trade campaigns that are able to identify and to anticipate the needs of customers and to develop messages for from each one customer category and its needs. In other words, it is actually of the essence(p) that companies correctly identify the customer s egment that seems to be the just about profitable for the company in case, identify these customers bargain for motivation, develop the product or service in accordance with their needs, and go bad the right message to these customers.

Although the steps mentioned above seem to be easy to accomplish, the practice of marketers reveals the fact that it is quite difficult to tear these objectives, and that there are numerous companies, even large quicksilver(a) ones, that are unable to correctly perform these activities. The result is be by poor sales, low profits, and an unsatisfactory image of the co mpany. In order to develop and imp! lement a successful market strategy, it is necessary to rely on thorough market studies and analyses. In addition to this, given the fact that the customer should be in the center of the marketing strategy, the company should thoroughly analyze the draw up of potential and existing customers in order to identify their bribe behavior, they buying motivation, and the needs that determine these aspects....If you want to get a full essay, order it on our website: BestEssayCheap.com

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